Franco-Asian Enterprises Singapore Pte Ltd (FAE) is a leader in the sourcing and distribution of mainly FMCG products from Asia to Africa. Over the last thirty years, the company has built a solid and reliable relationship with the best importers and distributors in more than thirty African and European countries.


To be the business partner of choice for Africa and Europe.


To provide the right products on time at commercially viable terms for all parties, while supporting them through excellent customer service and marketing expertise.

Exclusivity and Trust
By choosing to work exclusively with its partners, FAE has been able to build up a significant portfolio of successful brands for the long term benefit of all parties involved.

Market Knowledge
FAE's policy is to provide support to its exclusive distributors in the form of marketing, technical, financial and legal assistance through its experienced management team.

Financial Strength
FAE is a privately held company headquartered in Singapore and employs over 75 people worldwide.